I joined the online flash sale site within it’s first year, helping build a business that expanded from four sales events every weekday, to seven events daily, while the member base built from one to three million members and revenue grew over 200%. I led, mentored and managed 12 members of the creative team providing vision, conceptual ideas and design direction and final sign-off on events production, ensuring consistency and a clear and positive member experience for the brand. The team and I oversaw model selection, styling and hair and makeup direction and worked cross-departmentally with event production, marketing, sales and merchandising teams to provide agency-like experience to high-end brand partners. All work shown below, was concepted, art directed, image edited and designed by me.

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